~ Medical Catalog ~

Press Work:

Cover and text 4/4 UV. Soft touch coating on cover with spot gloss on logo.

Project Details:

While I was the print and web design manager at ITEM, I designed catalogs and trade booth displays for Linemaster medical and industrial foot switches. For this medical catalog we wanted to make foot switches look sexy so we scheduled a day long photoshoot at Linemaster’s Factory in Woodstock, CT. We hired a talented photographer and staged the shots we needed. My personal favorite was dropping one of the waterproof switches in a bucket of water to illustrate the easy to clean feature.