Role: I was the design lead for this $60 million dollar initiative. I developed the visual identity for all campaign collateral which included the volunteer toolkit, primary case for support, and website.

Stock:

80# Accent Opaque smooth cover with 80# Accent Opaque smooth text.

Press Work:

Indigo 4c process. Saddle stitch.

Project Details:

This book visually details the numbers, facts, and giving methods associated with this campaign. I wanted to show the numbers in a way that was easy to digest and connected each priority to a color. One notable highlight is the illustrated campus skyline which I developed to add a visual of the campus  that matched the vector style of everything else included in the piece.

Press Work:

4/4 + 1pms + soft touch and spot gloss coating on cover with 4/4 text. Die cut pocket on inside back cover with semi circle business card slits and double gate fold on center spread. 2/2 flap & front return address envelope (not shown). Perfect binding.

Project Details:

This case for support was used primarily in the silent phase of the campaign with top level donors. The goal for the design was to outline the campaign priorities visually. The back pocket was designed to give advancement officers a place to contain additional information and updates.

A look at the brand:

A tradition of Innovation was developed as the name of this campaign. The school was entering a 125th anniversary celebration and we were committed to using the anniversary as a way to kick-off the public phase of the campaign. We wanted to brand both the 125th and Tradition of Innovation campaign with a similar flavor that was modern and a departure from the Pomfret crest which looked more traditional. This is the final logo I designed. You can see that I used the red and black blocks with text “The Campaign for Pomfret School” as a design element weaved through all the collateral and website.