Photography, Print Advertising, Marketing Strategy, Magazine
ITEM: Strategies, LLC
For this ITEM: Strategies client, I photographed the Doctors in the practice for an advertising campaign and designed a series of 5 ads to run online and in local papers. The perception of the target audience was that quality medical care was only available by traveling to the nearby cities (Hartford Connecticut, Boston Massachusetts, Worcester Massachusetts, etc). The goal was to showcase the top notch doctors living and working in the “Quite Corner” of Connecticut.
Secondly, I designed a guide for total joint replacement which included photographic steps to recover from surgery. The Center for Bone and Joint Care provided this book to their patients after surgery.